对粤港广电博弈过程的历史脉络和阶段特征较为了解的人不难发现,不同时期两地广电传媒的博弈遭遇了不同形式的问题,总的来说,最大的瓶颈是如何寻求从非合作博弈走向合作博弈的双赢合作模式以及如何在博弈过程中实现竞合的动态平衡以求得更大范围的竞争。对此,本文提出两个方面的革新建议:对于“引进来”传播必须去粗存精,寻求新型竞合;对于“走出去”战略必须坚持特色,深化本土融合。而这两个方面的努力则是为了整合博弈,打造区域传媒影响力。 It is not difficult to find out that people who have a good understanding of the historical context and the stage characteristics of the radio and television broadcasting game between Guangdong and Hong Kong have encountered different forms of problems in their broadcasts in different periods. In general, the biggest bottleneck is how to seek a non- Win cooperation pattern toward cooperation game and how to realize the dynamic balance of competition and cooperation in the process of game so as to obtain more competition. In this regard, the paper proposes two innovative proposals: For the spread of “introduction ”, we must go to the essence and seek a new type of competition; for “going out ” strategy must adhere to the characteristics and deepen the local integration. The two aspects of the effort is to integrate the game, to create regional media influence.