随着技术的发展,数字广告形式日益多样化,面对形形色色的广告呈现,如何判断广告的效果?近年来国内网络广告程序化购买市场处于高速发展期,但与欧美国家相比起来,中国市场仍处于起步阶段。有行业分析机构在对国内DSP进行大量研究中表示,互联网流量的规模和质量、各平台大数据融合以及营销推广位标准缺失等问 With the development of technology, digital advertising is increasingly diversified. In the face of all kinds of advertising, how to judge the effect of advertising? In recent years, the domestic online advertising programmatic purchase market is in a period of rapid development. However, compared with European and American countries, the Chinese market Still in its infancy. Industry analysis agencies in a large number of studies on the domestic DSP said that the scale and quality of Internet traffic, the platform of large data integration and marketing standards such as the lack of bit