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齐鲁电视台的《每日新闻》是一档在非黄金时段播出的新闻栏目。它在当地的收视率已经超过了黄金时段首轮播出的电视剧,改写了电视台长期以来以电视剧带动收视率的历史。2006年2月21日,齐鲁电视台《每日新闻》获全国收视率冠军通报会在山东济南召开。会上,央视索福瑞收视率研究专家说:我们已经把《每日新闻》的超高收视率当作一个“事件性的现象”来研究!在当今相当多的电视台靠电视剧来获取收视率的形势下,一档地方新闻节目,能创造如此高的收视奇迹,真正是值得认真研究一番的。为此,我们约请齐鲁电视台孙怡然先生撰写了这篇文章,与读者共飨。
Qilu ’s “Daily News” is a news item broadcast in non prime time. Its local ratings have surpassed those of the first round of prime-time television dramas, rewriting the history of television stations that have led the ratings for a long time through television dramas. February 21, 2006, Qilu “Daily News” won the national ratings champion briefing held in Jinan, Shandong. At the meeting, CCTV’s Sofitel ratings research expert said: We have already studied the ultra-high ratings of “Daily News” as an “event phenomenon.” In quite a lot of television stations today, the ratings are obtained by means of drama Situation, a local news program can create such a high viewing miracle that it is worth serious study. To this end, we invited Mr. Qilu Sun Yat-sen wrote this article, and readers altogether.