2008年对于中国玩具生产企业来说并非一个幸运年。在世界性金融危机的大背景下,中国玩具制造企业也不可避免地受到冲击,很多企业面临着生存和发展的威胁和考验。那么,中国的玩具制造企业应该如何应对这个经济寒冬呢?笔者认为,就像中医看病需要望闻问切企业危机的四个阶段 2008 is not a lucky year for China’s toy manufacturers. Under the background of the world financial crisis, China’s toy manufacturing enterprises are also inevitably affected. Many enterprises are faced with threats and tests of survival and development. So, China’s toy manufacturing enterprises should be how to deal with this economic winter? I believe that, just like traditional Chinese medicine needs to be aware of the four stages of corporate crisis