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环球公司免费试穿投石问路 1978年美国沃尔弗林环球股份公司生产出一种猪皮鞋,其牌子名叫“安静的小狗”。这种鞋刚问世时,该公司运用“斥候问市”谋略,通过试穿活动,投石问路、探测消费者的需求,取得了良好的效果。 该公司先把100双便鞋送给100位顾客试穿8周。8周之后,公司通知顾客:将鞋子收回,如果想留下也可以,则每双请付5美元。结果绝大多数顾客把鞋留了下来。
Universal Corporation tried to throw stones for free in 1978, the United States Wolfringer Global AG produced a pigskin shoes, its brand name is “quiet puppy.” When this type of shoe was first introduced, the company used the strategy of “reproaches and asks the market”, through trial-and-try activities, asked for advice and probed the needs of consumers, and achieved good results. The company first sent 100 pairs of casual shoes to 100 customers to try on for 8 weeks. After 8 weeks, the company informs the customer that the shoes will be taken back. If you want to stay, you can pay 5 USD for each pair. As a result, most customers left their shoes.