品牌文化是企业整体社会形象的外在表现形式,是定位于目标消费市场的需求,使目标消费者对企业的品牌文化产生认同,进而促进产品的销售。企业文化是企业整体社会形象的体现,是企业的核心 Brand culture is the external manifestation of the corporate social image as a whole. It is the demand of the targeted consumer market, which enables the target consumers to agree on the corporate brand culture and promote the sales of products. Corporate culture is the embodiment of the overall corporate social image, is the core of the enterprise