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“足球进校园”的国家政策为高校艺术设计专业与中超足球俱乐部文化产业联姻带来了新的契机。高校艺术设计与中超足球俱乐部联姻既可以使得大学教育成果直接转换到足球企业的管理中去,利用艺术设计专业的优势为足球俱乐部设计一系列的创新产业产品;同时又使高校学生从课堂理论走到社会实践中去,促进高校发展,培养符合社会需求的人才。这不但对高校艺术设计具有重大意义,而且对我国足球俱乐部的视觉识别系统设计以及产业发展都具有深远的影响。除此之外,高校可以算是精神视野最广阔、文化交流资源最丰富的一方沃土。因此,无论从哪个角度来看,高校与中超足球俱乐部的文化联姻都将是一项双赢的选择。
“Football into the campus ” national policy for the college art design and super football club culture industry marriage has brought new opportunities. College art design and the League football club can not only make college education directly into the management of football enterprises to use the advantages of art and design professionals for the football club design a series of innovative industrial products at the same time enable college students from the theory of classroom Go to social practice, promote the development of colleges and universities, and train qualified personnel in line with the needs of society. This not only has great significance to the art design of colleges and universities, but also has far-reaching influence on the design of the visual recognition system and the industrial development of our country’s football club. In addition, colleges and universities can be regarded as fertile land with the broadest spiritual horizon and the most abundant cultural exchange resources. Therefore, no matter from which point of view, the cultural marriage of colleges and super football clubs will be a win-win choice.