徐州城市历史悠久,时代背景的差异使得游客与旅游产品之间无法产生共鸣。文章借鉴国内外学者对于旅游产业发展的研究,选取徐州具有代表性的汉文化景点作为研究案例,基于人本原理分析现代旅游生态中的主客体需求,从而为徐州智慧景区“互联网+”的升级换代提供有力的支持。 Xuzhou city has a long history, the background of the times makes the difference between tourists and travel products can not resonate. This article draws lessons from domestic and foreign scholars’ research on the development of tourism industry, selects the representative Han cultural attractions in Xuzhou as a case study, and analyzes the needs of both subject and object in modern tourism ecology based on humanistic principle so as to provide a good example for Xuzhou wisdom scenic spot Upgrade to provide strong support.