近十年来,随着改革开放的深入发展,广播电视报像雨后春笋般地发展起来。与此同时,以报纸的发行和广告的经营为主体的经营管理活动,也相继开展起来,并取得了可喜的成果。但就总体而言,广播电视报的经营管理落后于各兄弟报纸。这种落后的局面和蓬勃发展的社会主义市场经济很不适应,如不加以解决,将会影响到广播电视报的生存和发展。 In the recent decade, with the deepening of reform and opening up, radio and television newspapers have mushroomed. At the same time, the operation and management activities mainly focusing on the distribution of newspapers and advertising have also been carried out one after another, and gratifying achievements have been made. However, as a whole, the operation and management of radio and television newspapers lag behind the fraternal newspapers. This backward situation and the vigorous socialist market economy are not suited to the situation. If they are not resolved, the survival and development of radio and television newspapers will be affected.