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随着国家经济的不断发展,我国社会经济中创业的热潮不断涌现。同时国家也出台了很多鼓励大学生创业创新的相关政策。本文以南京正德职业技术学院为案例进行分析,对于我国高职院校中市场营销专业如何进行创业创新型人才培养模式进行研究分析。
With the continuous development of the national economy, the upsurge of starting a business in our country’s social economy has emerged. At the same time, the state has promulgated many relevant policies to encourage entrepreneurship and innovation in college students. This paper analyzes Nanjing Zhengde Vocational and Technical College as a case study, and analyzes how to train entrepreneurship and innovative talents in marketing major in higher vocational colleges in our country.