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十几年前,祐康集团董事长戴天荣带着当时与他一起创业的44个伙伴定期在杭州的大街小巷翻垃圾箱,用这种最原始的方法调查祐康棒冰的市场占有率。这个场景很符合我们对浙商的想像是吗？务实,不计辛劳,把企业做的不大不小不温不火,这样的企业江浙一带比比皆是,不过戴天荣可没有打算一直这样做。进入21世纪后的前三年,EB(电子商务销售平台)、EMC(企业综合管理平台)和ERP(企业资源计划系统)相继被引入到祐康这家传统食品公司,如今祐康集团的销售和市场调查等方面都实现了数字化管理,“反正现在我是不会去翻垃圾箱了。”戴天荣笑着说。
More than a decade ago, Dai Hongrong, the chairman of Youkang Group, with 44 partners who started his business there, periodically turned trash in the streets of Hangzhou to investigate the market share of Youkang Bingzhu in the most primitive way. This scenario is in line with our imagination of Zhejiang is? Pragmatic, regardless of toil, to do business is not tepid, such enterprises in Jiangsu and Zhejiang area abound, but Dai Tianrong may not have been going to do so. In the first three years after the 21st century, EB (e-commerce sales platform), EMC (integrated business management platform) and ERP (enterprise resource planning system) have been introduced to Youkang, a traditional food company, now sold by Youkang Group And market research have achieved digital management, “Now I will not go to the trash. ” Dai Tianrong said with a smile.