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新媒体是现如今十分热门的一种媒体形态。其中手机媒体是影响最大的。随着移动通信技术的逐渐变得实用和普遍,手机媒体的发展速度要大大高于传统媒体。这也对校园媒体的发展产生了重大的影响。本文通过对成都三所高校的调查,研究校园新媒体的发展状况及其商业化运作的可能性,发现其中的问题,并为其提供一些的建议。希望对校园新媒体的管理者,研究者提供一定帮助。
New media is now a very popular form of media. Which mobile media is the most influential. As mobile communication technologies become more practical and widespread, the growth rate of mobile media will be much faster than that of traditional media. This has also had a significant impact on the development of campus media. Through the investigation of three colleges and universities in Chengdu, this paper studies the development of new media on campus and the possibility of its commercial operation, finds out the problems and provides some suggestions for it. Hope that the new campus media managers, researchers provide some help.