面对市场的竞争压力,国内流通企业认识到完善配送体系是高效运营的关键。基于国内配送企业发展的现状,普遍存在浪费严重、服务水平差、业务单一、缺少竞争力等问题;本文提出的“复合配送”,从企业降低成本、提升服务水平、提高业务灵活性、加强竞争力的同时实现自身的成长,全方位对优化管理“复合配送”供需链的策略进行了有效分析。 Faced with the pressure of competition in the market, domestic distribution companies recognize that improving the distribution system is the key to efficient operation. Based on the status quo of the development of domestic distribution enterprises, the problems such as serious waste, poor service level, single business and lack of competitiveness are widespread. The “compound distribution” proposed in this paper reduces costs, improves service level, improves business flexibility and competition Strength at the same time realize their own growth, all-round optimization of the management of “complex distribution” supply chain strategy for an effective analysis.