朋友:三碗水酒、一腔热血,讲的是义气和感情;盟友:目标相同、荣辱与共,讲的是发展共赢。企业要想持续发展,不但要和经销商成为朋友,更要成为盟友。现状中小企业在创业初期需要大量的经销商群体支撑,他们是成就企业的主力军。在创业初期,他们和企业创立者——老板有着相濡以沫的特殊情结。老板们热爱这个群体,这个群体也习惯了和最高领导人打交道的优越感和满足感。然而,随着企业的一天天壮大,这个群体的优越感可能会制 Friends: Three bowls of water and wine, a cavity of blood, is about the righteousness and feelings; Ally: the same goal, honor and sharing, talking about the development of win-win situation. To continue the development of enterprises, not only to become friends with the dealer, but also become an ally. The status quo SMEs need a large number of dealer groups in the early days of entrepreneurship, they are the main force in the achievement of enterprises. In the early days, they and business founder - the boss has a special feeling of each other. Bosses love this group, and the group is used to the superiority and satisfaction of dealing with top leaders. However, as the business grows day by day, the sense of superiority of this group may be made