“文化产业”是近几年来十分热门的话题,这标志着我国的文化发展已经进入到一个新的阶段,不仅是要求高品位的文化享受,同时在考虑怎样把文化与经济相交融,用文化创造出新的经济效益。近年来,非物质文化遗产受到了越来越多的关注,对非物质文化遗产的开发利用对于我国这样一个文明古国有着特殊的意义,怎样把非物质文化遗产的开发利用做大做强,甚至成为国家的代表就更值得我们深究。 “Cultural Industry” is a very hot topic in recent years. This indicates that our country’s cultural development has entered a new stage. It not only requires high-quality cultural enjoyment, but also considers how to blend culture with economy, Use culture to create new economic benefits. In recent years, the non-material cultural heritage has received more and more attention. The development and utilization of the non-material cultural heritage have a special significance for such an ancient civilization in China. How to make the development and utilization of the intangible cultural heritage bigger and stronger, and even Being a country’s representative deserves our deeper study.