自我国第一家报业集团广州日报报业集团于1996年5月正式创立以来,到2000年底,四年半的时间全国已有16家报业集团相继成立。报业集团不仅是中国报业界的一个新生事物,而且也是中国报业的一次大变革。目前,报业集团发展之势正向全国蔓延,为了正确引导报业集团的健康发展,有许多问题需要探索研究,尤其是报业集团的发展方略更应引起报业界的关注、探索。 Since our country’s first newspaper group Guangzhou Daily Newspaper Group was formally established in May 1996, by the end of 2000, 16 newspaper groups have been set up in the country in four and a half years. Newspaper Group is not only a new thing in Chinese newspaper industry, but also a great revolution in China’s newspaper industry. At present, the trend of development of newspaper groups is spreading to the whole country. In order to properly guide the healthy development of newspaper groups, many problems need to be explored and studied. In particular, the development strategy of newspaper groups should arouse the concern and exploration of the newspaper industry.