习近平同志在8.19全国宣传思想工作会议上明确指出,要加强社会主义核心价值体系建设,积极培育和践行社会主义核心价值观,全面提高公民道德素质,培育知荣辱、讲正气、作奉献、促和谐的良好风尚。可见,弘扬和传播社会主义核心价值观是全媒体时代背景下宣传工作者义不容辞的重大使命。从大众传播学研究来看,任何信息的传播过程都存在着一个 Comrade Xi Jinping pointed out clearly at the 8.19 National Propaganda Work Conference that it is necessary to strengthen the building of a socialist core value system and actively cultivate and practice the socialist core values ​​so as to raise citizens’ moral qualities in an all-round way, cultivate honor and disgrace, promote good righteousness, give dedication and promote harmony Good style. Therefore, promoting and disseminating the core values ​​of socialism is an unshirkable mission of propaganda workers in the all media era. From the perspective of mass media studies, there is one single process of information dissemination