品牌是什么?如果说在海中航行的船只是企业,那么品牌就是把握航行方向的舵盘,它决定船的航行方向和稳定性,好的品牌会让船更快、更安全地到达目的地。很多企业意识到品牌战略是企业兴衰成败、长治久安的关键,是企业品牌经营的提纲和总领,是实现持续发展的前提与保证。在品牌建设中,单一品牌战 What is a brand? If a ship sailing in the sea is a business, then the brand is the steering wheel holding the direction of the sailing, which determines the sailing direction and stability of the ship. A good brand will allow the ship to reach its destination faster and more safely. Many enterprises realize that brand strategy is the key to the success or failure of an enterprise and the long-term peace and stability. It is the outline and general manager of an enterprise's brand management and is the premise and guarantee for achieving sustainable development. In brand building, a single brand war