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从网刊推送的主客体的需求出发,结合网刊推送过程中存在的各种问题,提出了一种差别式管理推送主体和客体的推送策略。这种差别式管理推送主客体的方法,注重推送客体的个体需求,同时也顾及了推送主体的需求和现状,能有效解决目前影响推送效果过程中的问题。其主要思想是根据推送主体和客体的差别式需求和现状,整理和细分推送信息,并将整理出的信息发送到对应需求的推送客体,尽量做到按需发刊。
Based on the needs of both the subject and the object pushed by the periodicals and the various problems existing in the course of pushing the periodicals and newspapers, a push strategy of pushing the subject and the object differently is proposed. This differential management method of pushing the subject and object focuses on the individual needs of the pushing object, and also takes into account the needs and current status of the pushing body, which can effectively solve the problems in the current process of affecting the pushing effect. The main idea is to push and subdivide the information according to the different needs and current situation of the pushing subject and the object, and send the sorted out information to the pushing object corresponding to the requirement, so as to make it available on demand.