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汉字是充满智慧的语言符号,它是音、形、意的结合体。中国汉字从创始至今走过了漫长的历史,从其发展历史和自身规律来看,其时代气息在现代设计中依然具有强盛的生命力,它的美不受时代的束缚。汉字之美,美在形体。将汉字打散后重构体现其不同的神韵,同样具有形象性、典型性、趣味性、简洁性、联想性、抽象性、具象性、象征性的特点。正因这些特点,招贴设计中的形式和内容才有了生命力和所要传达的特殊的现实意义。
Chinese characters are language symbols full of wisdom, which is a combination of tone, shape and meaning. Chinese characters have gone through a long history since their founding. According to their development history and their laws, the flavor of the times still has strong vitality in modern design, and its beauty is not bound by the times. The beauty of Chinese characters, the United States in the body. After the Chinese characters are broken up and reconstructed to reflect their different charm, the same features of vividness, typicality, interestingness, conciseness, associativity, abstractness, figurativeness and symbolism. Because of these characteristics, the form and content of the poster design have the vitality and the special realistic meaning to be conveyed.