“涨”是2011年户外媒体的热词,不同形式、地域,其媒体上涨态势不同。过去的一段时间,网络上评选的热门词汇中,“涨”字高居首位。对于户外媒体,从奥运、世博、亚运一连串全球瞩目的活动盛事在国内举行,再到政府为办好活动所做的管理措施,以及激增人流的带动下,户外媒体价格在2010年增幅明显。近期,我们整理了最新公布的媒体刊例,针对各类媒体2011年的价格调整进行分析,供广告主参考。 “Up ” is a hot word for the outdoor media in 2011. Different forms and regions have different media trends. In the past few days, the word “up” ranked first in the online selection of popular terms. For the outdoor media, the prices of outdoor media increased significantly in 2010, driven by a series of global events, such as the Olympic Games, the World Expo and the Asian Games, held in the PRC and the management measures taken by the government to run the event and the surge of crowds. Recently, we have compiled the latest media release, for various types of media price adjustment in 2011 for analysis, for advertisers reference.