著述是以自己的见解引导（影响）他人 ,所谓他人 ,实即社会。这也就是学者著述的本意 ,亦即预期其有的功用。既是这样 ,就有一个以何种态度、方式从事著述方为正确、恰当的问题。学术著述与新闻媒体的舆论导向 ,从功用上说不无相近之处 ,实则严其区别才是尽到了对社会的责任。 Writing is guided by their own opinions (influence) others, the so-called others, that is, society. This is what the scholar wrote, that is, what he expected. In that case, there is an attitude and manner in which the parties concerned are right and proper questions. Academic publications and news media’s public opinion, from the function that is not without similarities, but in fact the strict distinction is done to the social responsibility.