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本文以喀什地区为研究区,以喀什地区国内旅游市场为研究对象,主要运用灰色系统理论中的灰色关联性分析方法,首先分析喀什地区国内旅游市场现状,通过问卷调查确定喀什地区国内旅游市场的影响因素,运用灰色关联分析法分析各影响因素与喀什国内旅游市场的关联度。通过研究得出喀什地区国内旅游市场的主要影响因素有闲暇时间、旅游资源条件、喀什经济发展情况、旅游基础设施水平、旅游服务质量、旅游饭店接待水平、民族生活风俗、旅游交通状况、民族特色饮食文化和社会治安状况等10项因素。
Taking Kashgar as the research area and the domestic tourism market in Kashgar as the research object, this paper mainly uses the gray relational analysis method in the gray system theory. Firstly, it analyzes the current situation of the domestic tourism market in Kashgar region, and determines the domestic tourism market in Kashgar through questionnaire Influencing factors, using gray relational analysis to analyze the impact of various factors and Kashgar domestic tourism market relevance. It is concluded that the main influencing factors of domestic tourism market in Kashgar are leisure time, conditions of tourism resources, economic development of Kashgar, level of tourism infrastructure, quality of tourism service, reception level of tourist hotels, customs of ethnic life, traffic and traffic conditions, ethnic characteristics Food culture and social security conditions and other 10 factors.