文化转向是当今译学研究一大特点。本文重点从文化研究的角度来研究文化迁移现象。从《西游记》中“善哉”一词的误用入手,在一定程度上揭示佛教如何实现佛教中国化和世俗化。文章进一步探讨了文化传播者在文化迁移过程中使用的文化策略和价值理念,籍此帮助我们更好地理解跨文化现象和继承与发展传统文化。 Cultural Turn is a major feature of today’s translation studies. This article focuses on the cultural migration from the perspective of cultural studies. Beginning with the misuse of the word “kuai” in “Journey to the West”, to a certain extent, reveals how Buddhism can realize the sinicization and secularization of Buddhism. The article further explores cultural strategies and value concepts used by cultural communicators in the process of cultural transfer, thus helping us to better understand intercultural phenomena and inherit and develop traditional cultures.