绿色营销是在绿色消费观念驱动下产生的,企业以环境保护理念作为其经营哲学理念,以其绿色文化为其价值观念,以消费者的绿色消费为出发点,力求满足消费者绿色消费需求的营销策略、实现企业目标,充分关注自然生态平衡,通过一系列理性化的营销手段来满足消费者以及社会生态环境发展的需要,实现可持续发展的过程。 Green marketing is driven by the concept of green consumption. The company takes the concept of environmental protection as its philosophy of business philosophy, uses its green culture as its value concept, and takes consumers’ green consumption as a starting point, striving to meet the consumer’s demand for green consumer marketing. Strategies, corporate goals, full attention to natural ecological balance, through a series of rational marketing tools to meet the needs of consumers and the development of social ecological environment, to achieve the process of sustainable development.