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新产品是一个企业赖以生存的血液,一个企业要生存,就必须要不断更新产品。新产品在各个行业都是被广泛追求的目标,银行会推出新的信贷产品,微软公司需要更新电脑产品,百度也需要推出新的界面,可口可乐和百事公司也需要推出新的口味的饮料。看起来,所有的企业都很看重新产品的研发,这是为什么呢?本文将从营销的角度,浅析相关的营销概念,认识新产品的种类,了解新产品诞生的原因,同时结合当下的时代背景,探究新产品营销的发展趋势。
The new product is the blood of a company to survive, an enterprise to survive, we must continue to update the product. New products are widely pursued in a variety of industries. Banks will introduce new credit products. Microsoft needs to update computer products. Baidu also needs to launch a new interface. Coca-Cola and Pepsi also need to launch new flavored drinks. It seems that all enterprises are very valued new product development, which is why? This article from the marketing point of view, the relevant marketing concepts, understanding of the types of new products, new products to understand the reasons for the birth, combined with the current The background of the times, to explore the development trend of new product marketing.