长沙老字号餐饮企业历史悠久,传承着长沙的城市文化。然而随着时代的发展,面对日益激烈的市场竞争,其发展也陷入了困境。本文系统地分析了长沙老字号餐饮企业持续发展的内、外部障碍,并据此提出了长沙老字号餐饮企业持续发展的核心思路。 Changsha has a long history of restaurant business, heritage of Changsha’s urban culture. However, with the development of the times, in the face of increasingly fierce market competition, its development is also in a dilemma. This article systematically analyzes the internal and external barriers to the sustainable development of Changsha’s old-name catering enterprises, and puts forward the core idea of ​​sustainable development of the old-name catering enterprises in Changsha.