随着以互联网为代表的新媒体的出现,人们的交流模式发生了极大的改变。这给档案部门传统的宣传模式和宣传理念带来新的挑战。近年来,档案部门不断推进档案宣传的改革创新,档案宣传的理念、内容和形式日渐丰富多彩,呈现出了从灌输宣传走向传播互动的新特点。 With the advent of new media represented by the Internet, the mode of communication has changed dramatically. This brings new challenges to the traditional propaganda model and propaganda concept of the file department. In recent years, the archives department has continuously promoted the reform and innovation of archives propaganda. The concept, content and form of archives propaganda have been enriched with each passing day, showing a new characteristic of moving from instilling propaganda to communicating.