我国加快建立社会主义市场经济体制,把企业推向市场,势必进一步加剧激烈的市场竞争,促使企业提高多方面的素质。灵活运用语言艺术,提高贸易洽淡人员技能,创造洽谈优势,更是企业诸因素中今后应注意培养的方面。洽谈活动在企业是经常发生的,而语言是表达心意和沟通洽谈双方情感的重要手段。《生意经》中有这样一句名言:“十分生意七分谈,话说不透交易难。”为此,企业谈判代表在贸易洽谈中要善于“推销”自己的观点,要有能力说服对方,从而达到顺利成交的目的。但要想让对方愉快地接受你的意见,就需要有较强的语言表达能力和技巧。1.掌握信息通晓规律市场如战场,洽谈如战斗。古人有训:“知彼知已,百战不殆。”为此,洽谈人员首先要充分做好洽谈 Accelerating the establishment of a socialist market economic system and pushing companies to the market will inevitably aggravate fierce market competition and encourage companies to improve their quality. The flexible use of language arts to improve the skills of people in the trade, and to create the advantages of negotiation are the aspects that should be cultivated in the future. Negotiation activities often occur in companies, and language is an important means of expressing emotions and communicating with both parties. In the “Business Tribune”, there is a famous saying: “Very business is a seven-point talk. It is difficult to talk about transactions.” To this end, corporate negotiators must be good at “selling” their own opinions in trade negotiations and must be able to convince each other to achieve The purpose of the successful transaction. However, if you want the other person to accept your opinion happily, you need to have strong language skills and skills. 1. Master the information in a regular market, such as a battlefield, and negotiate as a battle. The ancients had training: “Know what you have known, you can’t fight.” To this end, the negotiators must first fully negotiate.