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广告专业的大学生应该具有良好的视觉素养。广告摄影课程的良好设计,能够保障简便、快速、有效地提升同学们这方面的素质。合理分配课时,开展理论讲解以及静物、人物、外景与合成的专项摄影实验,能促动他们明确图像化表现中组织与选择对象、光线的有效控制、同被摄主体的互动交流等的意义和重要性,从而塑造和提升他们的视觉素养。
Advertising professional college students should have a good visual quality. The well-designed advertising photography course ensures that students’ quality in this area can be easily, quickly and effectively improved. Reasonable distribution of lessons, to carry out the theory to explain and still life, people, location and synthesis of special photographic experiments, can promote their explicit image of the organization and choice of objects, the effective control of light, with the subject of the interaction and exchange of meaning and The importance of shaping and enhancing their visual literacy.