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2013年11月2—3日,依维柯及纽荷兰农业作为世界房车锦标赛(WTCC)赛事的官方赞助商,出现在上海国际赛车场。依维柯及纽荷兰农业继续支持国际汽车联合会的“道路安全”活动,希望通过这一活动提高人们对安全驾驶行为的认知。带着WTCC“为道路安全而行动”的旗帜,依维柯682卡车在赛道上绕行一周,为比赛开道。作为国际汽联的官方赞助商,依维柯在比赛现场展示了荣获“2013年度国际卡车”的依维柯Stralis HighWay卡车,纽荷兰农业也展示了其“2010年度拖拉机”T7000 Blue Power。
From November 2-3, 2013, Iveco and New Holland Agriculture emerged as the official sponsor of the World Touring Car Championship (WTCC) at Shanghai International Circuit. Iveco and New Holland Agriculture continue to support the International Automobile Federation’s Road Safety campaign, hoping to raise awareness of safe driving behavior through this activity. With the WTCC “flag for action on road safety”, Iveco 682 detours around the track for the race. As the official sponsor of the FIA, Iveco presented the Iveco Stralis HighWay truck with “2013 International Truck” at the race and New Holland Agriculture also displayed its “Tractor 2010” T7000 Blue Power.