目前,传媒间的竞争日趋激烈,读者对媒体的选择也越来越苛刻。一位老总曾这样对我们说,我们的报纸每天每个版上能有一条新闻吸引读者、给读者留下印象,就算天天没有白忙活。大众日报一版去年以来围绕强化处理好新闻做了一些尝试,除了内容上的新颖外,力求形式上的创新和突破。不管这一天的要闻、会议报道有多少,力争在每天的报纸上想方设法重点处理好一件(一组)可读性强的新闻,增加一个亮点。一、经营好一个品牌,增强报纸可读性。在党报一版上,现在真正有可读性的报道还是太少,大量的会议报道和工作性报道占据了主要版 At present, the competition between media is becoming more and more intense, and readers’ choices of media are more and more harsh. A boss once said to us that every day in our newspaper, there is a piece of news that can attract readers and impress the readers, even if they do not have a daily routine. Since the beginning of last year, Volkswagen Daily made a series of attempts to strengthen the handling of the news. In addition to its novel content, it sought to make formal innovations and breakthroughs. Regardless of the day’s news, how many meetings are reported, and strive to focus on a (a group) of readable news in the daily newspaper, to add a bright spot. First, run a good brand, enhance the readability of the newspaper. In the party newspaper edition, there are still too few reports of true readability now. A large number of conference reports and work reports occupy the major edition