写作、编辑、校对、设计、营销、售后服务……出版的一系列活动,默默地承接着古今文明的延续,也默默地昭示着出版人的责任。出版人,作为传播文化知识的使者,有责任将人类先进的文化、先进的科学知识以图书或其他媒介的形式奉献给读者。如果给出版人一个理想、一个梦,那一定是出版在书架上立得住,藏之名山、传之久远的图书,实现自我价值。但是,在当今市场经济条件下,出版也面临着生存危机。当文化成为产业,出版人面临理想与生存的两难抉择。于是产生了两种极端:一种是无理想 Writing, editing, proofreading, design, marketing, after-sales service ... ... published a series of activities, silently to undertake the continuation of ancient and modern civilization, but also silently declare the responsibility of the publisher. The publisher, as an ambassador for the dissemination of cultural knowledge, has a responsibility to dedicate the advanced human culture and advanced scientific knowledge to readers in the form of books or other media. If you give the publisher an ideal, a dream, it must be published on the shelf stand, the name of possession of the mountain, spread the distant books, to achieve self-worth. However, in today’s market economy, publishing is also facing a crisis of survival. When culture becomes an industry, publishers face the dilemma of ideal and existence. There are two extremes: one is no ideal