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旅游购物是旅游活动中的重要组成部分,也是很多目的地吸引游客的重要因素。旅游购物不仅推动目的地旅游业发展,在旅游创汇、创收中也起着越来越重要的作用。随着旅游业的不断发展,逐渐兴起了以购物及体验为主要目的旅游即购物旅游,它是旅游购物的集中体现和重要方式。旅游购物一直是我国旅游业发展的薄弱环节,旅游购物品的创汇收入占旅游外汇收入的比重一直徘徊在20%左右,与发达国家的50%~60%相比差距太远,这严重阻碍了我国旅游业进一步发展。主要分为普通旅游购物和购物旅游两部分分别研究其解决策略。
Travel shopping is an important part of travel and is an important factor for many destinations to attract tourists. Tourism Shopping not only promote the development of tourism destination, tourism in foreign exchange earnings also play an increasingly important role. With the continuous development of tourism, travel and shopping tourism, with the main purpose of shopping and experiencing, is gradually emerging. It is a concentrated expression and an important way of traveling and shopping. Tourism Shopping has always been a weak link in the development of China’s tourism industry. Travel earning foreign exchange earnings from shopping accounted for about 20% of the total foreign exchange earnings from tourism, far behind the 50% to 60% of developed countries, which seriously hindered Tourism in our country develops further. Mainly divided into two parts of ordinary tourism shopping and shopping tourism, respectively, to study its solution strategy.