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中国吉祥纹样是中国文化的精髓,其兼具外在美和内在寓意两个特点,其一,唯美的外观能满足人们对标志审美的要求;其二,内在的吉祥、招财、发展、成长等寓意也是每个企业所期待的,因此,吉祥纹样是种业企业标志设计很好的素材来源。文章分析了隆平种业以吉祥纹样“龙纹”为企业标志设计的原因,详细阐述了龙纹在隆平种业品牌标志设计中的运用。
Chinese auspicious pattern is the essence of Chinese culture, which has both external beauty and intrinsic meaning two characteristics, one aesthetic appearance can meet the people’s aesthetic requirements of the logo; Second, the intrinsic auspicious, Lucky, development, growth, etc. Implied meaning is also expected of each business, therefore, auspicious pattern is a good source of seed design business logo material. This paper analyzes the reason why Longping Seed Industry design with auspicious pattern “dragon pattern” as the corporate logo, and expounds the application of dragon pattern in Longping seed brand design.