一位思想家说过,具有民族性的东西,才能具有世界性。在商品琳琅满目,竞争十分激烈的今天,要想让消费者更多地注目你,必须要做到万绿丛中一点红。成功地企划必须要有个性,所谓企划的个性,就是指企划者依据自己的哲 One thinker said that something with a national character can be universal. In today’s highly competitive and fierce competition, to make consumers pay more attention to you, we must do a little bit of the green. Successful planning must have individuality. The so-called planning personality means that the planners are based on their own philosophy.