近一年来,圈子内正在流传所谓的“六福人家现象”。这一现象的核心辞是:平民价格、超越档次;饮酒乐趣、超越文化;回归本真、超越工艺。之所以能让几乎所有消费层次的消费者都愿意选择,其实就是满足了消费者的真实需求:价格的平民化,工艺的本真化、口感的大众 In the past year, the so-called “phenomenon of the Liufu people” is circulating in the circle. The core of this phenomenon is: the price of civilians, beyond the grade; fun drinking, beyond the culture; return to the true, beyond the process. The reason why almost all consumer-level consumers are willing to choose, in fact, is to meet the real needs of consumers: the price of civilians, the true nature of the process, the taste of the public