现代营销学认为 ,随着社会的进步 ,人们的消费观念和消费方式经历了从基本消费时代到理性消费时代 ,直到目前的感性消费时代三个重要的阶段。感性消费时代最大的特点就是 ,人们在购买商品时常常诉诸于情感 ,其次是逐渐摒弃了“从众心理”而转向“求异心理”。这就为企业的市场 Modern marketing believes that with the progress of society, people’s consumption concepts and consumption patterns have gone through three important stages, from the basic consumption era to the rational consumption era, up to the present perceptual consumption era. The biggest characteristic of perceptual consumption era is that people often resort to emotion when buying goods, and second, they gradually abandon the “popular psychology” and turn to “different psychology.” This is the business market