【摘 要】
：
随着我国人民生活水平的提高,电视机普及到千家万户,报纸、电视、广播、杂志四大传播媒介的广告业,座次发生变化。一向雄居霸主地位的报纸广告业,1991年被后来居上的电视广
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随着我国人民生活水平的提高,电视机普及到千家万户,报纸、电视、广播、杂志四大传播媒介的广告业,座次发生变化。一向雄居霸主地位的报纸广告业,1991年被后来居上的电视广告业取而代之。据统计,1991年我国全年广告营业额为35.09亿元,比1990年的23.3亿元增加11.79亿元,上涨比例为50.6％。其中电视广告额为10.1亿元;报纸广告额为9.62亿元;广播电台广告额为1.4亿元;杂志广告额0.99亿元;广告公司广告额为6.93亿元;其
With the improvement of people’s living standards in our country, the popularization of televisions has spread to the advertising industry of the four major media of newspapers, television, radio and magazines, and the number of seats has changed. The newspaper advertising industry, which has always dominated the hegemony, was replaced by the television commercials that came later in 1991. According to statistics, in 1991, the annual turnover of advertising in China was 3.509 billion yuan, an increase of 1.179 billion yuan from 2.33 billion yuan in 1990, up by 50.6%. Among them, the amount of television commercials was 1.01 billion yuan, that of newspapers was 962 million yuan, that of radio stations was 140 million yuan, that of magazines was 99 million yuan, that of advertising companies was 693 million yuan,
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