随着时代的发展,科技的不断进步,互联网、手机等新媒体在我国逐渐普及和应用,在大学生的行为方式、思想观念上深深地烙上了新媒体的印记。新媒体是依托数字技术、计算机网络技术和移动通讯技术而形成了巨大的网络体系,具有信息容量大、资源丰富、传输快捷和交互性强、覆盖面广、形式多元等优势。在新媒体背景下我们必须清醒的看到机遇与挑战并存:新媒体一方面在丰富资源、增强自主性、提高效率等方面,为高校思想政治教育创造了良好的机遇;另一方面对高校思 With the development of the times and the continuous improvement of science and technology, the new media such as Internet and mobile phones are gradually popularized and applied in our country, deeply imprinting the imprint of the new media on the students’ behaviors and ideas. New media relies on digital technology, computer network technology and mobile communication technology to form a huge network system, with the advantages of large information capacity, abundant resources, fast transmission and interaction, wide coverage and diversified forms. Under the background of new media, we must clearly see the coexistence of opportunities and challenges: on the one hand, new media have created good opportunities for ideological and political education in colleges and universities in terms of enriching resources, enhancing autonomy, and improving efficiency; on the other hand,