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日本设计一直以自身特异性的文化与民族传统为发展脉络,形成具有强烈东方符号化的设计风格。无印良品作为日本“株式会社良品计划”的下属品牌之一,其设计风格自诞生30多年来迅速席卷并影响全球。其产品在人文主义为核心的发展理念与满足功能需求的前提下,也将日本设计中崇尚物派禅宗的极简、纯朴美学思想作为一种生活方式进行推广。在普世主义的消费时代,设计为了追逐既得利益逐步成为消费时代中的盲流。而无印良品产品设计中的派禅宗正是对自然、人与产品本体的一种单纯、朴素的回归。
Japanese design has always been to its own specific culture and national tradition for the development of context, the formation of a strong Oriental symbol of the design style. MUJI is one of the subordinate brands of “Quality Products Co., Ltd.” in Japan. Its design style has rapidly swept over the world for over 30 years. Under the premise of humanism as the core development concept and function requirement, its products promote the minimalist and simple aesthetics advocating zenism in Japanese design as a way of life. In the era of universalist consumption, design has gradually become a blind flow in the consumer age in order to pursue vested interests. However, the Zen Buddhism in the design of MUJI products is a simple and simple return to nature, people and products.