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融合了科学可视化与封面宣传为一体的科技期刊封面,不仅是吸引读者阅读的重要门面,也是体现期刊品质的主要渠道。Nature及其子刊作为顶级科技期刊的代表,其封面对于可视化传播技术的运用是业界的典范,成为许多科技期刊提高自身办刊水平和科技传播能力的学习目标。文章从期刊封面视觉特征和艺术特点进行探究,并与国内科技期刊封面发展状况进行对比,为我国科技期刊的建设提供意见。
The cover of a sci-tech periodical that integrates scientific visualization and cover promotion is not only an important facade that attracts the readers to read but also the main channel that reflects the quality of the periodical. Nature and its sub-journals as the representatives of the top science and technology journals, the cover for the use of visual communication technology is a model for the industry, as many science and technology journals to improve their own level and science and technology dissemination of learning objectives. The article explores the visual features and artistic features of the cover of a periodical journal and compares it with the development of the cover of the domestic periodicals and sci-tech periodicals to provide suggestions for the construction of periodicals in our country.