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导游队伍的稳定是旅游服务质量的重要保证。旅行社导游人员的流失问题,影响着旅行社的正常经营和持续发展。本文通过分析导游人员流失的原因,提出营造良好的社会舆论氛围、提高入行门槛、规范旅游市场等策略,为旅行社经营管理提供借鉴。一、旅行社导游人员流失现象突出导游人员是旅游接待工作的主体,是旅游接待第一线的关键人员,在旅游活动中起着主导作用。一次旅游活动的成功与否,旅游服务质量的高低,关键往往在于导游人员。然而,根据国家旅游局调查数据显示,全国共有197375人获得导游人员
The stability of the tour guide team is an important guarantee for the quality of travel services. The loss of tour guides tour members, affecting the normal operation of travel agencies and sustainable development. By analyzing the causes of the loss of tour guides, this paper puts forward some strategies to create a good social atmosphere, improve the threshold of entry and regulate the tourism market, and provide reference for the management of travel agencies. First, the outstanding loss of tour guides tour guide Tour guide staff is the main reception work, is the key front-line tourism reception staff, plays a leading role in tourism activities. The success of a tourism activity, the quality of travel services, the key is often the tour guide staff. However, according to the survey data of China National Tourism Administration, a total of 197375 people in China got the tour guides