几年前,“广告后的世界”这个说法似乎还让新闻媒体感觉怪怪的,但今天,它已迅速成为现实2011年,在德国杜塞尔多夫召开的德国区域性媒体集团大会上,我的发言题目为“广告之后的世界”在当时似乎让人觉得怪怪的,现在看来,还真是先知先觉呢。在德国,纸质媒体广告的衰退比美国更甚,德国媒体的广告收入在媒体的总收入中平均占三分之一多一 A few years ago, the term “post-advertising world” seemed to make the news media feel weird, but today it has quickly become a reality. In 2011, the German Regional Media Group Conference in Dusseldorf, Germany On the subject, my speech titled “The World after Advertising” seems strange to us at the time. It seems that prophets really feel it now. In Germany, the decline of paper media ads is even worse than that of the United States, with the German media advertising revenue accounting for an average of more than one-third of the total media revenue