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直邮是一种通信手段,以邮件的方式发送个性化信息,旨在吸引客户和潜在客户作出回应。利用直邮服务汽车、零售、金融、教育和通信五大重点行业,是集团公司2010年制定的重点策略,旨在通过对重点行业的带动,培育企业使用直邮的习惯,在全社会形成认识直邮、了解直邮、使用直邮的大环境。集团公司率先成立了行业小组,各省(区、市)邮政企业也纷纷响应,近一年来在直邮行业客户的开发上进行了很多探索,取得了不少成绩。
Direct mail is a means of communication that sends personalized messages by mail, designed to appeal to customers and potential customers. The use of direct mail services Automotive, retail, finance, education and communications are the five key industries, is a key strategy formulated by the Group in 2010 to drive the development of key industries, cultivate the use of direct mail business habits, the formation of the society straight Mail, understand direct mail, the use of direct mail environment. Group companies took the lead in the establishment of an industry group, the provinces (autonomous regions and municipalities) postal enterprises have also responded to the past year in the direct mail industry, the development of the client conducted a lot of exploration and achieved a lot.