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企业在新能源战略中如果不发展新能源战略带来的成本节约率ε1越高,其边际成本C1越低,新能源产品和传统产品的价格差异越大。随着消费者对每个环境满意度愿意支付的K值的增加,两个厂商的产品价格都会增加,也就是说,随着消费者环保意识的增加,环境满意度支付意愿也会增加,这样的结果不仅仅是生产新能源的厂商2受益,厂商1也会受益;政府提高市场最低绿色程度准入标准,低绿色程度的传统产品和新能源产品的价格都会增加。政府设定的市场最低绿色准入标准会对两个厂商的市场份额有影响。
Enterprises in the new energy strategy if you do not develop new energy strategy brings the higher cost savings rate ε1, the lower the marginal cost C1, the new energy products and traditional products, the greater the price difference. As the willingness to pay K for each environmental satisfaction increases, the prices of the products of both firms will increase, that is, the willingness to pay for environmental satisfaction will increase as the environmental awareness of consumers increases The result is not only the benefit of manufacturers of new energy 2, but also the benefit of manufacturer 1; as the government increases the minimum green level access standard in the market, the prices of traditional products and new energy products with low green level will increase. The minimum green market access set by the government will have an impact on the market share of the two vendors.