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在市场经济时代,大众传媒是我国大学生接受信息的主要途径,如何认识媒介,正确而有效地利用大众传媒是大学生媒介素养教育的目的。本文通过调查分析大学生媒介使用存在的问题,借鉴国外媒介素养成功的经验,提出大学生媒介素养教育的最佳过程即高校的媒介素养教育课程和自我教育。本文希望以此能引起我国对媒介素养教育的重视,并以期能成为地方高校实施大学生媒介素养教育提供有益参考。
In the era of market economy, the mass media is the main way for college students to receive information. How to understand the media and use the mass media correctly and effectively is the purpose of media literacy education for college students. By investigating and analyzing the existing problems of college students’ media use, this paper draws on the successful experience of foreign media literacy and puts forward the best course of media literacy education for college students, that is, the media literacy education curriculum and self-education in colleges and universities. This article hopes to arouse our country’s attention to media literacy education, and hope to be able to become a local college media literacy education to provide a useful reference.