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本文以复杂产品研发项目为研究对象,深入分析复杂产品研发项目的特点与现状,考虑复杂产品研发项目评价信息的不确定性,本文引入期望效用理论将定性指标定量化,将定量指标归一化,通过证据理论对指标权重进行确定,建立基于改进的BSC-EUER的基于战略导向的复杂产品研发项目组合选择模型,以航空复杂产品类企业为背景进行实例分析,验证了模型的有效性。
In this paper, we take the complex product development project as the research object, deeply analyze the characteristics and current situation of the complex product development project, consider the uncertainty of the evaluation information of the complex product development project. In this paper, we introduce the expected utility theory to quantify the qualitative index and normalize the quantitative index , Establishes the portfolio selection model of the complex product development project based on the improved BSC-EUER based on the improved evidence theory and the portfolio selection model of the complex product development project based on the improved complex BSC-EUER, and verifies the validity of the model by taking the aviation complex product category as the background.