2014年,英菲尼迪全年销量突破三万台,成为了增速最快的豪华汽车品牌。其无提示品牌知名度增长近三成,美誉度翻番。2015年,随着本土化战略的进一步深化、国产车型的日益丰富、产品线竞争力的不断强化、情感体验营销活动的持续创新、服务品质的不断提升,以及经销商网络的积极扩展,英菲尼迪将以坚定步伐继续“敢·爱”前行。 In 2014, Infiniti sales exceeded 30,000 units a year, becoming the fastest growing luxury car brand. Its silent brand awareness increased nearly 30%, double the reputation. In 2015, with further localization strategy, increasingly rich domestic models, continuous enhancement of product line competitiveness, continuous innovation of emotional experience marketing activities, continuous improvement of service quality and active expansion of dealer network, Infiniti will With a firm pace to continue “dare love ” forward.