随着新媒体时代的到来和医药卫生体制改革的不断深入,社会和新闻媒体比以往更加关注医院信息,医院宣传也成为了医院在市场竞争中的一种策略,对于医院良好公共形象的塑造有着不可替代的作用。因此,医院的宣传工作者学会和运用新媒体,加强网络舆论引导,为医院发展营造良好氛围,已成为医院宣传工作面临的一个全新课题。 With the advent of the new media era and the deepening reform of the medical and health system, the society and the news media have paid more attention to hospital information than ever before and the hospital propaganda has also become a strategy of the hospital in the market competition. For the building of a good public image of the hospital, Irreplaceable role. Therefore, the hospital’s propaganda workers learn and use new media to enhance the guidance of the media network for the hospital to create a good atmosphere, has become a hospital advocacy work is a new issue.